Molton Brown has tapped into the powerful potential of fragrance for over 50 years: the summer sweetness of Delicious Rhubarb & Rose, the invigorating breeze of Coastal Cypress & Sea Fennel, the heady and warm mix of Mesmerising Oudh Accord & Gold. Every scent is developed with the industry’s leading perfumers, with the same attention to detail and finesse normally reserved for personal fragrances.“We are still the only brand to put such unmatched levels of concentration of fragrance in our products. Consumers are very discerning; they recognize the potency, longevity and quality,” Beatrice Descorps, Global VP, Brand & Marketing, told BeautyMatter.The brand has become a purveyor of British luxury in a global market across North America, Australia, Europe, and most recently, the Middle East and Asia. Aside from its 71 owned boutiques worldwide, the brand is also stocked in 1,414 wholesale points of sale, 115 travel retail points of sale, and 1,437 hotels. While the brand did not disclose revenue figures, according to Kao Corporation, which acquired the company for £170 million ($220 million) in 2005, “steady sales of Molton Brown products” helped contribute to Kao’s cosmetics business’ growth of 8.4%, reaching ¥166 billion ($1.1 billion) in Q4 2024. “Their [Kao’s] standards of quality and sustainability are very high. They don't want to take shortcuts and believe that the product needs to have the right level of quality to create loyalty,” Descorps said. “They are really supportive of us investing in our retail, in our stores or wholesale. They give us the independence to do what is right for the brand.